RIRichard Inniss

Digital designer · UX/UI · Email

I design digital experiences that work beautifully — and work hard.

I’m Richard, a multidisciplinary digital designer in West Yorkshire with 20+ years shaping useful products, thoughtful systems and responsive campaigns.

View selected workLet’s talk
01

Figma · Design systems · HTML/CSS · Creative leadership

02 / Selected work

Design that earns its place.

A selection of product, commerce and campaign work—built around clarity, accessibility and measurable purpose.

Art Republic brand presentation and redesigned ecommerce homepage

Lead UI/UX · Ecommerce · Brand experience

Launched

Art Republic marketplace

An acquisition-led transformation of a contemporary-art marketplace, including a publicly launched responsive store and bespoke Frame Builder.

  • Responsive ecommerce
  • Bespoke Frame Builder
  • Product and brand system
Read case study
Crossip alcohol-free drinks ecommerce design set in an atmospheric bar

Lead UI/UX · Shopify · Brand experience

Squashed Pixel

Crossip ecommerce experience

A bold, responsive storefront translating Crossip's bar-born personality into clear product, recipe and stockist journeys.

  • Responsive Shopify design
  • Product and content templates
  • Recipe and stockist discovery
Read case study
Nala’s Baby ecommerce homepage displayed on a laptop in a warm, natural setting

UX/UI · Ecommerce · Responsive design

Nala’s Baby

Nala’s Baby ecommerce redesign

A warm, brand-led ecommerce system bringing product, collection and story-led journeys together across desktop and mobile.

  • Responsive ecommerce design
  • Product and collection journeys
  • Reusable content system
Read case study

Brand direction · UX/UI · Shopify

Coming soon

Kabechi ecommerce experience

A premium fashion storefront shaped from brand foundations through responsive Figma layouts, reusable components and a Shopify-ready design system.

  • Responsive commerce design
  • Component architecture
  • Brand-led art direction

Full case study coming soon

Email design · Development · Accessibility

Ongoing

Email design & development

British Gas is my latest work within a wider body of responsive campaign work combining email design, production HTML and cross-client rendering expertise.

  • Multi-brand campaign gallery
  • Production HTML & CSS
  • CRM, display and motion
Read case study
Farci motion-design frame with venue iconography and atmospheric lighting

HTML5 advertising · Motion · Branded film

Pre-generative AI

Campaign, motion & HTML5

Skipton Building Society leads a body of end-to-end campaign production spanning live HTML5 banners, motion graphics and collaborative branded films.

  • Design, development and animation
  • Eighteen-format campaign system
  • After Effects and Premiere Pro
Read case study
A Little Find brand applications across packaging, outdoor display and retail collateral

Brand systems · Print · OOH · Social

Curated archive

Integrated campaign design

Identity and campaign ideas carried across physical and digital touchpoints—from packaging and print to social media and large-format display.

  • Cross-channel brand systems
  • Print and outdoor communications
  • Production-ready artwork
Read case study
Hotel-booking prototype showing filtered results and map-based comparison

UX research · Interaction design · Prototyping

Diploma project

Hotel booking experience

An end-to-end desktop booking journey shaped from competitive research and usability evidence through synthesis, flow design and an interactive Figma prototype.

  • Usability research and synthesis
  • Journey mapping and task flow
  • Fourteen-state desktop prototype
Read case study

03 / About

A designer with production instincts.

I’ve spent most of my career designing and improving digital experiences—getting close to users, shaping workflows in Figma and working alongside product managers, developers and stakeholders.

A career break took me into manufacturing, where I rose to Production Manager. It strengthened the way I lead, solve problems and deliver under pressure. The creative itch never left; now I’m bringing that sharper operational perspective back to design.

UX/UI designDesign systemsResponsive emailPrototypingHTML/CSSCreative leadershipAccessibilityShopify

The work currently featured in this portfolio was conceived and produced before generative AI became part of mainstream creative workflows.

04 / Experience

Selected chapters.

2026

Kabechi

Brand direction & ecommerce experience

Independent venture
2022—2024

Squashed Pixel

UI/UX Team Manager

Product · Shopify · Leadership
2024

Linnworks

Email Designer / Developer

Responsive email · Pardot
2022

Kingfisher / Screwfix

UI Designer

Product UI · Prototyping
2020—2021

Skipton Building Society

Digital Designer

Accessible web · Email
Earlier

Amscreen · Lloyds Banking Group

Creative Team Manager · Senior Digital Designer

DOOH · Digital platforms

05 / Contact

Have a useful problem?
Let’s make something work.

I’m open to senior digital design, UX/UI and email-development opportunities across the UK.

Emailrichardinniss1@outlook.comLinkedInlinkedin.com/in/rick-inniss