Ecommerce UX/UI
From first conversation to responsive launch.
Hands-on B2C and B2B design across Shopify and WordPress, connecting brand expression with clear product, collection and purchase journeys.
Explore ecommerce workDigital designer · UX/UI · Email
I design digital experiences that work beautifully — and work hard.
I’m Richard, a multidisciplinary digital designer in West Yorkshire with 20+ years shaping useful products, thoughtful systems and responsive campaigns.
01
Figma · Design systems · HTML/CSS · Creative leadership
02 / Selected impact
Experience that moves work forward.
The useful part is not just how something looks. It is the judgment, systems and production thinking that help it reach the people it was designed for.
Email design & development
Designed, coded and tested for the real inbox.
Responsive HTML and CSS, dark mode, reusable modules, accessibility and campaign QA for brands including British Gas, Linnworks, Jet2 and Skipton Building Society.
View email expertiseDesign leadership
Direction without losing touch with delivery.
Experience managing and mentoring designers, reviewing work and directing priorities while remaining hands-on in Figma, prototyping and production.
See experience03 / Selected work
Design that earns its place.
A selection of product, commerce and campaign work—built around clarity, accessibility and measurable purpose.
Lead UI/UX · Ecommerce · Brand experience
LaunchedArt Republic marketplace
An acquisition-led transformation of a contemporary-art marketplace, including a publicly launched responsive store and bespoke Frame Builder.
- Responsive ecommerce
- Bespoke Frame Builder
- Product and brand system
Email design · Development · Accessibility
OngoingEmail design & development
British Gas is my latest work within a wider body of responsive campaign work combining email design, production HTML and cross-client rendering expertise.
- Multi-brand campaign gallery
- Production HTML & CSS
- CRM, display and motion
UX/UI · Ecommerce · Responsive design
Nala’s BabyNala’s Baby ecommerce redesign
A warm, brand-led ecommerce system bringing product, collection and story-led journeys together across desktop and mobile.
- Responsive ecommerce design
- Product and collection journeys
- Reusable content system
UX research · Interaction design · Prototyping
Diploma projectHotel booking experience
An end-to-end desktop booking journey shaped from competitive research and usability evidence through synthesis, flow design and an interactive Figma prototype.
- Usability research and synthesis
- Journey mapping and task flow
- Fourteen-state desktop prototype
04 / About
A designer with production instincts.
I’ve spent most of my career designing and improving digital experiences—getting close to users, shaping workflows in Figma and working alongside product managers, developers and stakeholders.
A career break took me into manufacturing, where I rose to Production Manager. It strengthened the way I lead, solve problems and deliver under pressure. The creative itch never left; now I’m bringing that sharper operational perspective back to design.
UX/UI designDesign systemsResponsive emailPrototypingHTML/CSSCreative leadershipAccessibilityShopify
The work currently featured in this portfolio was conceived and produced before generative AI became part of mainstream creative workflows.
05 / Experience
Selected chapters.
Kabechi
Brand direction & ecommerce experience
Squashed Pixel
UI/UX Team Manager
Linnworks
Email Designer / Developer
Kingfisher / Screwfix
UI Designer
Skipton Building Society
Digital Designer
Amscreen · Lloyds Banking Group
Creative Team Manager · Senior Digital Designer
06 / Contact
Have a useful problem?
Let’s make something work.
I’m open to senior digital design, UX/UI and email-development opportunities across the UK.