A career built across disciplines.

Building the brand, responsive ecommerce experience and reusable design system for a premium fashion venture.

• Brand direction
• UX/UI
• Shopify

Progressed into operational leadership, managing a team of 60 operatives and supervisors while strengthening people management, problem-solving and delivery under pressure.

• Leadership
• Operations
• Continuous improvement

Designed and coded responsive light- and dark-mode emails, reusable Pardot components and a supporting design pattern library.

• Responsive email
• HTML/CSS
• Pardot

Led hands-on UX and UI delivery across B2C and B2B projects, mentored designers and directed ecommerce work from first client contact through launch.

• Team leadership
• UX/UI
• Ecommerce

Produced interface concepts, prototypes and digital assets in Figma within an established product-design environment.

• UI design
• Prototyping
• Figma

Designed WCAG-conscious online-banking interfaces, wireframes and prototypes alongside animated HTML5 campaigns and email-system rollout.

• Accessibility
• Product UI
• HTML5

Delivered Shopify and WordPress ecommerce experiences, ran UX workshops and adapted themes using HTML, CSS and JavaScript.

• Ecommerce
• UX workshops
• Front-end

Led the UX and UI redesign of an Umbraco education platform through journeys, wireframes, prototypes and close developer collaboration.

• UX/UI
• Education
• Umbraco

Designed and hand-coded campaigns for Jet2holidays and City Breaks, using Movable Ink for personalised and segmented content.

• Email
• Movable Ink
• HTML/CSS

Designed and built responsive B2B and B2C campaigns, applying testing insight and rigorous cross-client rendering checks.

• Responsive email
• Testing
• Financial services

Designed ecommerce concepts and prototypes, then developed production HTML and CSS within the Hybris platform.

• Ecommerce
• UI design
• Hybris

Led hands-on design delivery across ecommerce, email and event materials while mentoring junior designers.

• Lead design
• Ecommerce
• Mentoring

Created animated campaign banners for Tesco across GIF and Flash formats.

• Display advertising
• Animation
• Campaigns

Created website and email assets alongside product-image optimisation and retouching.

• Web
• Email
• Retouching

Created animated titles, lower thirds and broadcast graphics in close collaboration with editors and producers.

• Motion graphics
• Broadcast
• After Effects

Led an in-house design and motion team delivering digital-out-of-home advertising, web work and ISO 9001-aligned process documentation.

• Creative leadership
• DOOH
• Process design

Designed and built customer marketing emails, website graphics and front-end HTML and CSS.

• Email
• HTML/CSS
• Digital design

Designed customer websites, internal portals, SharePoint experiences and cross-channel communications for multiple banking-group teams.

• Digital platforms
• Brand
• Financial services

Designed websites, intranet platforms, digital campaigns and marketing-email communications.

• Web design
• Campaigns
• Email

Built an early foundation across web and graphic design, producing practical assets for both print and digital channels.

• Web
• Graphic design
• Print