Professional qualification
02 / About
A designer with production instincts.
Twenty-plus years of creative practice, strengthened by leadership experience far beyond the studio.
I design useful digital experiences—bringing structure to complexity, clarity to interfaces and craft to every point where a person meets a product.
My career has moved through UX/UI, responsive email, ecommerce, digital out-of-home, motion and creative leadership. I’ve worked across financial services, retail, travel, education and technology—turning evidence and constraints into things people can actually use.
I’m comfortable working from the earliest rough flow through to polished Figma systems and implementation detail. I care about accessible foundations, honest collaboration and design that holds together once it leaves the presentation.
The work currently featured in this portfolio was conceived and produced before generative AI became part of mainstream creative workflows.
Creative direction · UX/UI · Production
Ideas are only valuable when they work in the real world.
I combine creative judgment with practical delivery—shaping the experience, building the system and staying close to the details that make the finished work perform.
Qualifications
Practice, backed by formal study.
A foundation in graphic design, specialist UX training and operational improvement methods support a practice that joins creative judgment with evidence and delivery.
Degree
BA (Hons) Graphic Design & Illustration
University of BradfordFoundation
BTEC Level 3 Graphics & Illustration
Calderdale CollegeOperational practice
Lean Six Sigma: Green Belt
CPD CertifiedDigital measurement
Google Analytics Certification
GoogleA different kind of experience
The creative itch never went away.
I took a career break from design and moved into manufacturing. In a short period I rose to Production Manager, leading people, improving processes and delivering under real operational pressure. It sharpened my judgment, resilience and ability to turn difficult situations into clear action.
Now I’m returning to digital design with the same creative ambition and a broader understanding of how teams, systems and decisions work in the real world.
How I work
Get close to the problem
Understand the user, the business need and the constraints before deciding what the interface should become.
Make thinking visible
Use flows, wireframes and prototypes to turn assumptions into decisions a team can examine together.
Build for what happens next
Create accessible patterns and practical specifications that support delivery, reuse and future change.
Twenty-plus years, in one concise document.
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