Email Case Study_02
Objectives
Design and develop custom HTML emails for both B2C and B2B audiences.
Create and optimize image assets, including sourcing and selecting campaign-appropriate photography.
Build responsive email layouts using hand-coded HTML and CSS for marketing campaigns.
Perform comprehensive QA testing across major email clients and devices to ensure visual and functional consistency.
Support the marketing team with the development and implementation of email segmentation strategies.
Collaborate daily with campaign managers, SEO specialists, and marketing executives to ensure campaign alignment and execution accuracy
Client: Skipton Building Society.
Project: Contract Email Designer & Developer.
Role: Email Designer, Developer & SME.
Tools: HTML, CSS, Adobe Campaign, Litmus, Photoshop, Dreamweaver.
Overview
I was offered a six-month contract at Skipton Building Society as an Email Designer & Developer, working alongside the resident email developer to support the delivery of high-impact marketing campaigns.
As a subject matter expert, I collaborated closely with members of the marketing department on a daily basis to produce time-critical email communications. This involved advising on best practices, ensuring brand consistency, and aligning technical execution with strategic campaign goals.
The role was fast-paced and varied, requiring me to build, test, and hand off responsive HTML emails across multiple financial product lines. Campaigns ranged in complexity—from simple product updates to highly segmented customer journeys requiring advanced personalization and dynamic content.
Outcome
My time at Skipton was highly successful. Due to the impact of my work and ability to deliver at pace without compromising quality, my contract was extended by an additional three months. I was subsequently offered a new opportunity at another company, but a year later, Skipton invited me to return for a second engagement—this time on a six-month contract that was eventually extended to a two-year fixed-term contract.
Throughout both engagements, I was trusted to independently design, build, test, and deploy emails of varying complexity while maintaining full alignment with brand and regulatory standards. My ability to collaborate across departments, adapt quickly to evolving campaign requirements, and deliver robust, cross-client compatible email templates was instrumental in supporting the success of the bank’s marketing operations.
Key Takeaways
Successfully delivered high-quality, responsive HTML emails for time-critical campaigns across a wide range of financial products.
Demonstrated subject matter expertise in email development, ensuring brand consistency, accessibility, and cross-client compatibility.
Built strong collaborative relationships with marketing stakeholders, enabling efficient handovers and campaign alignment.
Effectively managed multiple campaigns simultaneously, balancing technical precision with tight turnaround times.
Developed scalable solutions for both simple updates and complex, segmented email journeys involving dynamic content.
Contributed to campaign success and operational efficiency, resulting in multiple contract extensions and a long-term return engagement.
Recognised for reliability, technical depth, and ability to operate independently under pressure in a highly regulated environment.