Email Case Study_04

Client: Jet2

Project: Jet2 Holiday Emails

Role: Email Designer & Developer

Tools: HTML, CSS, Photoshop, Illustrator, Dreamweaver, Movable Ink, Adobe Journey Optimiser and Dotdigital.

Objectives

Design and build HTML/CSS emails - contributing creative ideas to increase engagement, revenue and CRM objectives.

Deliver projects to the agreed timescales, ensuring the highest quality of communications.
Work with stakeholders to ensure communications are accurate and meet business requirements.
Follow industry best practice guidelines, keep on top of the latest trends and make sure all templates and designs are responsive and maximised for mobile platforms.
Test communications to check all designs are to a high-standard, on brand and consistent.

During my time working with Jet2.com, I was responsible for the end-to-end design and development of a wide range of promotional emails, supporting time-sensitive campaigns across multiple destinations and seasonal offers. Each campaign required a strong commercial focus, rapid turnaround, and meticulous attention to email client rendering.

While I delivered numerous campaigns, standout examples used animation to grab readers attention, this was the norm for emails from Jet2 — the below examples showcase my ability to balance bold visual storytelling with acceptable HTML email code.

Overview

Outcomes

The campaigns were well received and contributed to Jet2.com’s seasonal marketing success. The emails I created helped drive engagement and bookings by combining bold, on-brand visuals with reliable, responsive code. My ability to deliver high-quality emails at pace ensured marketing teams could launch time-sensitive promotions with confidence and consistency.

Key Takeaways

Designed and developed multiple high-impact promotional emails under tight deadlines, supporting seasonal and destination-based campaigns.

Created all visual assets using Photoshop and Illustrator, ensuring brand consistency and visual appeal across devices.

Hand-coded fully responsive HTML emails with VML support for Outlook and optimized for dark mode compatibility.

Applied strong typographic hierarchy and visual structure to drive user engagement and increase click-through rates.

Delivered production-ready emails that enabled fast deployment, reduced internal revisions, and supported commercial booking goals.

“These emails demonstrate my ability to deliver high-performing, visually compelling, and technically robust email campaigns from concept to deployment.”