XD Email Design Library

To complement the HTML email development, I established a comprehensive Email Component Design Pattern Library in Adobe XD. This system empowers designers to visually assemble full email layouts using drag-and-drop components that directly mirror the coded template structure. Each module—whether it's a hero block, testimonial, CTA, or icon list—is built with responsiveness, branding, and accessibility in mind. By front-loading design consistency into the mockup stage, teams can prototype campaigns faster, with fewer iterations and clearer stakeholder alignment.

This design library doesn't just streamline the creative process—it enforces visual and structural consistency between design and code. Because every XD component is mapped to a matching HTML module, handover to developers becomes seamless, with minimal risk of discrepancies or rebuilds. This approach reduces production time, enhances quality control, and ensures that every email adheres to Linnworks' brand standards, accessibility practices, and modular email strategy. It's a foundational asset for scaling email creation efficiently across teams and campaigns.